Epic Pure Water Filter Jug: My favorite filter pitcher of all time!

When I bought my new filter pitcher, I bought an Epic Pure Water Filter Jug, and I’ve been really happy with it so far.  I wanted to provide a REAL review from an ACTUAL owner, instead of those blogs that just recommend stuff to get a commission even if they have never used the product. The Epic Pure Water Filter Jug boasts 150 gallons of purified water for every filter and removes up to 99.99% of all water contaminants.

In short, the Epic Pure Water Filter Jug is a reliable, inexpensive and effective filter pitcher that is epic enough to purify almost 4 times more water per filter than all other major brands and comes with one killer feature – an LED timer so you never have to guess when your filter needs replacing.  

However, for me, the best part about the Epic Pure Water filter pitcher is the fact that the filters are AMERICAN MADE and AMERICAN TESTED.

To get Free shipping on your Epic Water filter click on my link below.

Free Shipping on All Orders! with code: FREE-SHIP-EPIC

It’s not a perfect filter pitcher and has its quirks, which I’ll mention in this review, but I’m happy with my purchase and wouldn’t trade it for anything else.

In this review I’ll cover:

  • What it can remove
  • Performance and Water “Mileage”
  • Size and Portability
  • Price/Where to Buy
  • Setup, Unboxing, and What’s Included
  • Starting It Up
  • Maintenance

What can it remove?

The Epic Pure Water filter pitcher removes 99.99% of tap water contaminants. This includes heavy metals, organic contaminants, pesticides, herbicides and pharmaceuticals to name a few.

Here is a complete breakdown of what this pitcher can remove.

Contaminant groupExample
Elements and ionsChlorine, Fluoride
GermsMicrobial cysts, Viruses
Heavy metalsAluminum, Copper, Chromium-6, Lead, Mercury
HerbicidesAtrazine, Glyphosate (Roundup)
Industrial chemicalsPFOA (Perfluorooctanoic acid), PFAS (Per- and polyfluoroalkyl substances)
Organic chemicalsTrihalomethanes
PesticidesChromated arsenicals (CCA), Dicamba
PharmaceuticalsAnti-convulsants, Anti-inflammatory or  anti-anxiety medications, Beta-blockers
Toxic contaminantsArsenic, Microplastics

The Epic Pure Water filter pitcher is able to remove more contaminants than almost any other filter pitcher because it doesn’t just use one type of filtration. Instead, the Epic Pure combines 2 different filtration methods:

  1. Activated carbon
  2. Ion exchange

The activated carbon is responsible for removing most of the contaminants, but without ion exchange the filter pitcher wouldn’t be able to remove contaminants such as fluoride or arsenic.

One of the main reasons why I recommend this water filter pitcher is because it is NSF certified.

NSF stands for the National Sanitation Foundation and the certification process is all about ensuring that products comply with safety, quality and performance standards.

It all sounds a bit technical, but essentially the NSF is an independent organization that reviews products to assure us (the consumers), that a product is able to do what the manufacturer claims it can do.

The most important NSF standards for water filters are 42, 53, 401 and P473. The Epic Pure Water filter pitcher has been tested for each of these separate standards and exceeds each and every one of them.

The NSF Standards 42, 53, 401, & P473 are all about contaminant removal and improving the taste of your water. Here is a brief run down on which contaminants each standard relates to.

NSF – 42

Filters that meet standard NSF-42 are certified to reduce aesthetic impurities such as taste, odor and chlorine.

The Epic Pure Water filter pitcher uses an activated carbon block filter to remove these impurities, including chlorine, from water. The chlorine is trapped in the small pore spaces of the activated carbon, and the de-chlorinated water is able to drip through. So, if you don’t like the taste of chlorinated water, but want the benefits of disinfected water, then NSF-42 certification is probably important to you.

NSF – 53

NSF-53 certification is all about reducing contaminants with health effects. This standard covers more than 50 contaminants, including:

  • Amoeba
  • Chromium
  • Cryptosporidium
  • Giardia
  • Lead
  • Parasites
  • Volatile Organic Compounds (VOCs) – e.g. chloroform or petroleum fuel components

For me, this is the most important NSF standard to meet. I really wanted to be sure that my filter pitcher was able to remove contaminants that could cause me or my family harm. So, I was surprised to find out that most pitchers do not have NSF-53 certification.

It was certainly a deciding factor for me when I originally purchased the Epic Pure Water filter pitcher, as it not only has NSF-53 certification, but also exceeds the standard.

NSF – 401

The NSF-401 standard is for water treatment devices that can remove “Emerging Contaminants/Incidental Compounds”. These contaminants or compounds are things like pharmaceuticals, pesticides, solvents and plastics.

To have NSF-401 certification the filter pitcher has to be able to remove the following contaminants (I have included a common use for each of them):

ContaminantCommon use
AtenololBeta-blocker (heart medication)
Bisphenol A (BPA)Plastics and resins
CarbamazepineAnti-convulsant medication
DEETInsect repellent
EstroneHormone therapy
IbuprofenAnti-inflammatory medication
MeprobamateAnti-panic / anti-anxiety medication
NaproxenAnti-inflammatory medication
Nonyl phenolLaundry and dish detergent
PhenytoinAnti-convulsant / anti-epileptic medication
TCEPFlame retardant
TCPPFlame retardant

I found it strange that I was quite familiar with several of these contaminants, as the NSF lists them as “Emerging”. I have been using some of these compounds, such as Ibuprofen and DEET, for at least 10 years! Most of the others contaminants I have never heard of though, so I am glad my filter pitcher can remove them – especially flame retardants.

NSF – P473

The NSF-P473 standard is really specific and only relates to water filters that are able to remove PFOA and PFOS from water. PFOA stands for perfluorooctanoic acid and PFOS for perfluorooctane sulfonate.

PFOA and PFOS are in a range of different items, such as scotchguard and stain repellants, but they became famous as a component in fire fighting foam. Maybe I should say ‘infamous’, because it was the use of these man-made chemicals as a flame retardant at Air Force Bases and airports across the country that poisoned the surrounding surface and ground water, causing a pollution scandal that is ongoing today.

PFOA and PFOS are especially dangerous because once ingested these chemicals stay in your body for years and have been linked to an increased risk of developing kidney, ovarian, prostate and testicular cancers.

Okay, PFOA and PFOS are definitely not something I want to be drinking. So, a water filter pitcher that has NSF-P473 certification is a MUST for me. The Epic Pure Water filter pitcher ticked that box for me, while a lot of other major brands let me down.

I found that it was important to remember 2 things when comparing different filter pitchers:

  1. Not all filter pitchers are able to remove all of the same contaminants – it depends on what the filter is made of.
  2. NSF certification isn’t mandatory – but realistically any company that believes their product does what they say it does, will have the right certification. Otherwise, how could your trust them or their product?

Performance and Water “Mileage”

Okay, I know it’s not exactly “mileage” since you’re not actually moving, so should we call it water “production” or water “purification”?  I don’t know. Anyway, the filter pitcher has almost a gallon (0.92gal) jug, and it’s advertised as giving 150 gallons of continuous water purification on a single filter.  I find that it gives me about 5 to 6 months of purified water before I need to replace the filter.  Not bad at all!

One question with any filter pitcher is how long does it take to filter the water.  Sometimes you’ll get a filter pitcher that just drips and takes forever to filter the water.  I have found the Epic Pure Water filter pitcher to be pretty steady.  It takes about 10 minutes to purify a completely full reservoir – that’s almost a gallon of water in 10 minutes.  But if I’m just filtering enough water so I can have a glass to drink right away, no problem, that takes just over 1 minute.  

One REALLY IMPORTANT TIP is to set your LED timer when you first start using the filter pitcher.  The timer is set for 90 days but depending on use and your water quality the filter can easily last longer. When it’s been 6 months since your last filter change, the manufacturer recommends replacing the filter – even if it’s still working. This is to ensure MAXIMUM filtration.

To set the timer:

  • Press the start button and hold for 3 seconds (the frame should flash 3 times), then let go

The display has several components:

  • Bars: the % of estimated filter life based on a 90-day countdown.
  • Lower black dot (flashing): showing that the memory function is working.
  • Upper number: the amount of days that have passed.

When you replace your filter

  • Press the “Start” button for 8 seconds until the display does not flash anymore. The system will then reset and the timer will start again.

If you won’t be using your filter pitcher for awhile, for example when you head away on vacation, you can pause your timer by:

  1. Press “Start” for 3 seconds (the frame will flash 3 times) and the timer will shut off.
  2. To turn the timer back on, just do the opposite and press the “Start” button for 3 seconds.

The filter pitcher can also be flushed. Simply fill up the top reservoir twice, let it drain and discard this water. That’s nice to do when you first replace a filter or if you haven’t used the filter pitcher in awhile.

Size and Portability

The pitcher is approximately 6 inches wide, 10 inches from spout to the edge of the handle, and just under 10 inches in height. It holds almost 1 gallon of water, 0.92 gallons to be precise.

The filter pitcher easily fits on my shelf in the refrigerator. I prefer my water cold, but you can just as easily leave the pitcher on the kitchen bench if you prefer room temperature water.

The filter pitcher is definitely light, but not lighter than pitchers from other companies of similar size. I have taken it with me on a couple of family vacations when I was worried about what the water would be like, and even though the pitcher is light it is also structurally sound and wasn’t damaged by the travel.

There is a really nice sized handle to pick up the pitcher. I previously had a filter pitcher where I couldn’t fit my whole hand in the handle, which I found to be really annoying.

In general, I think the weight, size and portability is as expected for a filter pitcher, but I personally am glad that I didn’t sacrifice on the amount of water it produces.  My brother bought a cheaper filter pitcher, and he’s always been frustrated that he has to change his filter every 1-2 months because it doesn’t purify a lot of water per filter (which has made it more expensive for him in the long run).

Price/Where to Buy

I bought my Epic filter jug directly from the Epic Water website.  Epic Water has an awesome Clean Water Club, which saved me 20% of the initial purchase price and 20% off all future filter replacements.  Also, they have a great returns policy, with 100% refund of the product price for the lifetime of the product – something you won’t get if you buy the filter pitcher from anywhere else.

I paid $80 for my Epic Pure Water filter pitcher, plus a few dollars for shipping.  Check the current price of this filter pitcher here at epicwaterfilters.com (affiliate link to Epic Water for the exact model I’m reviewing here).  

Brita Water Filter Pitcher

To get Free shipping on your Epic Water filter click on my link below.

Free Shipping on All Orders! with code: FREE-SHIP-EPIC

Be sure to watch what you’re getting if you order from another online store. There are several similar filter pitchers with almost the same name, so be sure it has included all of the things I’m reviewing here, and is MADE and TESTED in America.

Setup, Unboxing, and What’s Included

One negative is that the filter pitcher only comes with one (1) Pure Filter. It’s not a big deal since every other brand only comes with one filter, but it’s something you need to make sure you have ready before your filter needs replacing.  It takes 150 gallons of filtered water before it needs replacing.

Filter life varies depending on your average daily use and the quality of your tap water. Epic Water Filters suggest the average household replaces the filter every 3 to 4 months, but I found I only need to replace it every 5 to 6 months. However, if your tap water is heavily contaminated, your filter works harder to keep your water clean, and this will decrease the lifespan of the filter.

The Epic Pure pitcher also includes a LED timer integrated into the lid that reminds you when it is time to change the filter. Setup of the filter pitcher took me about 30 minutes.  It’s really only a matter of washing the pitcher and flushing the filter before drinking the filtered water – which I detail a little later on.  There is a quick start guide that is written in real English (miracle!) and the manufacturers website has some great FAQ answers.

Starting It Up

The set-up of the filter pitcher is super simple, as is the set-up of the timer. Although, I messed this up initially because I just tapped the “start button.  I learned that you need to hold the “start” button for 3 seconds and not just tap it.  But, you can always push and hold the “start” button for 8 seconds if you need to reset it – like I did!

Anyhow, to get your filter pitcher started, just follow these steps:

  • Hand wash the pitcher and filter components with a mild detergent and rinse well – DO NOT wash the filter in the dishwasher
  • Check to ensure the clear silicone gasket is in place – the reservoir and filter holes don’t have to line up
  • Fill the reservoir with cold tap water and discard the filtered water, repeat this a second time
  • Fill the reservoir with cold tap water
  • Set up your digital timer on the lid by pressing the “start” button and holding for 3 seconds
  • Your filtered water is now ready to drink!

One odd quirk with all filter pitchers is that you can’t filter hot or boiling water, and the Epic Pure Water filter pitcher is no different. That’s because heat will damage your filter, and your water will not be effectively decontaminated. I think this is easy to work around though – just filter your water, then heat it.

I know other filter pitchers may also have a reputation of being easy to use, but they don’t have the digital timer feature, and it’s most definitely worth getting.


I haven’t owned my filter pitcher for a real long time yet, but I’ll keep this review updated if I have any problems down the road.  I read as much as I could from other owners of this filter pitcher before buying, and also the reviews I saw were more positive than most of the other brands I looked at.

UPDATE: I did have one very minor issue a few months after buying it.  A small leak around the top of the filter.  There is an O-ring that keeps the pitcher water tight and it wasn’t pressed all the way down to the filter. I just hadn’t pressed it in properly when I put the pitcher back together after washing it.  Not a big deal.

I also contacted Epic Water Filters and they suggested some more ways to fix this type of leak:

  1. Put a small amount of vegetable or olive oil on the O-ring (the silicone gasket on the top of your filter).
  2. Screw the filter on tight and secure to the reservoir.

However, in terms of general maintenance, all you have to do is regularly clean the pitcher:


Every part of the filter pitcher is dishwasher safe, except the filter. That being said, here are some cleaning recommendations:

1. Wash the pitcher before first use, and then flush the filter. This is easily done by filling the top reservoir 2 times, letting it drain and discarding the water. This will also make sure any loose material, such as some coconut carbon fines (harmless), are removed before you start drinking the water.

2. Regularly hand-wash the pitcher and reservoir with a mild detergent – nothing corrosive! Then let them air dry at room temperature. Epic Water Filters also suggest wiping the lid with a soft sponge soaked in a solution of one teaspoon of white vinegar in a cup of water.

Generally, I clean my filter pitcher in the dishwasher every time I change the filter. I find changing the filter is a great reminder to give it all the parts an extra thorough clean.

Related Questions

What do water filter pitchers remove from water? Water filter pitchers are able to remove a vast array of contaminants from water, but which contaminants is dependant on the type of filter. Filter pitchers that use a combination of activated carbon and ion exchange are able to remove more contaminants than any other type of method. For more information about the different contaminants that water filter pitchers remove – and the ones that don’t – continue reading here.

Which water filter pitcher is best for well water? If you use a domestic well, a filter pitcher able to remove heavy metals, bacteria, cysts and viruses is a necessity. Filter pitchers that use a nano filter will remove more of these contaminants than most other filter pitchers and are easy to use. To find out more about the best filter pitcher for well water read this post.

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